wagamama case study

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wagamama, the international chain of award-winning pan-Asian inspired noodle restaurants with its vibrant and informal setting, was established in 1992 and has over 100 sites across the UK and internationally. wagamama and The Mystery Dining Company have been working together since 2004.

This case study illustrates how The Mystery Dining Company has worked with wagamama on the following objectives:

  • Achieving consistent brand experience across its UK and international sites.
  • Providing outstanding customers service.
  • Stimulating customer loyalty and repeat visits.
  • Increasing staff morale.
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Mystery Dining

Restaurants

"Sometimes it’s the things you don’t want to hear that are the most beneficial to a business. The Mystery Dining Company and their team don’t hold back and generally they are spot on with their observations."

Operations Manager, wagamama

 

"Receiving information about a problem almost immediately enables us to address the issue often even before the next service. The reassurance offered by having someone else looking out for you is enormous. We don’t lose time sorting out issues and this helps to enhance both the restaurant’s service and the brand’s reputation."

Operations Manager, wagamama