Ascot Racecourse case study

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Ascot Case Study

Ascot Racecourse dates back to 1711 when Queen Anne rode out from Windsor Castle and declared that it was a perfect place for her horses to run full stretch.

It is now visited by over 500,000 race goers a year and is home to the world famous Royal Ascot Week, Europe's best attended race meeting.

This case study demonstrates how The Mystery Dining Company helped Ascot Racecourse and the catering contractors, Sodexo, to:

  • Implement a quality benchmarking scheme to cover the whole Royal Ascot experience.
  • Get feedback on everything from ease of parking and placing a bet to buying food and beverages.
  • Highlight any problems instantly to the client team on the ground so changes could be implemented the same or next day.
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"To have the reassurance that the TMDC team was monitoring everything from a customers’ perspective is a huge support for myself and all our staff. We were able to constantly respond to issues on the racecourse and deliver the best possible day out for a customer and this is the lifeblood of any successful business."

Director, Ascot Hospitality