If you issue clear guidance to your sales team
about what you expect, we can arrange mystery calls or showrounds
to assess whether that guidance is being followed.
The telephone call is often the first impression in the whole
customer journey but any call should be treated as if it could lead
to a sale. In our experience, many calls are often rushed and
leave the customer wanting more detail. This can be costly if, for
example, you lose a lucrative Christmas or wedding booking to
someone else.
We can make a recording of the call (as long as your staff are
informed that calls may be recorded for training purposes). Most
calls are accompanied a questionnaire about key standards and
perception.
If you host events at your venue, manage conference sales, or
recruit members to your club, you will be used to the concept of
potential customers asking for a showround. The way in which your
sales team deal with a showround can significantly affect your
sign-up rate and we can help you to spot the opportunities.
Depending on the nature of your operation, potential customers
may just turn up on spec or there may be a more detailed scenario
of several stages, including a follow-up call by your sales team.
We would try to match a typical process and use assessors of a
suitable profile to behave like a normal interested customer. We
can collect and forward any sales material given or sent as part of
the process and the assessor would complete an online questionnaire
specifically designed to reflect your operation.
If you would like to talk through your requirements, please
complete a short enquiry form and then either send
it to us or call us on +44 (0)1225 470999.