Tight quality control so you can rely on our reports


At the heart of our growth since 2003 has been our commitment to the quality and reliability of our reports. We reject and reschedule any that do not meet our standards as we recognise the value in your teams being able to trust that they are being assessed fairly.

1. RECRUITMENT. It all begins by selecting the right assessors and getting to know them. We are only interested in those whom we believe are doing it for the right reasons. We also need to see evidence that they can write objectively, in clear English, and with sufficient detail. We capture lifestyle information on all applicants, finding out what they do regularly in their spare time. Those that are accepted will complete some training before they are allowed to do their first visit.

2. PROFILING. Assessors are not allowed to complete visits for places that they would normally choose not to visit. We normally allow them to select suitable visits themselves but certain visits will be restricted to those with a certain profile or status.

3. BRIEFING. Before the visit the assessor is fully briefed about what to expect and they are expected to be aware of the contents of the questionnaire and to visit the client's website. Behind each question we can add suitable prompts.

4. VALIDATION. After submission of their report our team will carefully screen the contents, checking for any inconsistencies or gaps in the detail, and often editing to ensure the tone and grammar are correct. This process often involves a telephone follow up with the assessor who is required to be available the next business day. We even self-audit our own work.

5. ASSESSOR POINTS. The assessor is awarded points for the quality and depth of their report. More points mean promotion, promotion means earlier access to available visits, which also means our best assessors do the most visits.

All this means you shouldn't need to worry about the accuracy of the report. Instead you can concentrate on learning, improving and rewarding.

If you would like to talk through your requirements, please complete a short enquiry form and then either send it to us or call us on +44 (0)1225 470999.

"The mystery diners are completely anonymous when they enter the restaurant so their feedback enables us to understand what every other customer passing through our doors that day or that week experiences."

Operations Manager, wagamama