There are two main options when it comes to
benchmarking your business against the competition. Either way, you
get the opportunity to look at your business in a wider context and
to influence what you become known for.
The first option is simply question tagging. We tag certain
questions in your questionnaire and benchmark reports will compare
the results with similarly-worded questions for our other
customers.
The second option is the more specific Hospitality Benchmark
module, developed in association with the National Skills Academy
for Hospitality. In this case, a custom set of reports will track
your performance against questions with exactly the same wording.
The comparison sample is drawn from thousands of visits in hundreds
of different businesses broken down by sector. A recommendation
matrix will indicate which factors are front-of-mind for your
customers when deciding whether to recommend and the degree of
impact in each case.
